Updated: September 30, 2025
Video marketing isn’t just for influencers—it’s one of the fastest ways for home inspectors to stand out in a crowded market. The right platform can turn a simple walkthrough clip into a steady stream of inspection bookings. The question is: where should you post your videos to get the most eyes, and the most calls?
Key Takeways
Share walkthroughs, explainer clips, and FAQ videos that highlight your expertise.
These videos rank on both Google and YouTube, giving you lasting visibility.
Use local keywords in titles, add timestamps, and include contact info in descriptions.
Post short clips, client testimonials, and behind-the-scenes moments from inspections.
Active local groups make Facebook one of the best places to connect with buyers and Realtors.
Go live for Q&A sessions, share into community groups, and always add captions.
- Reels showcasing inspection highlights, quick buyer tips, and day-in-the-life content work best.
The platform’s younger audience and shareable format help extend your reach.
Pair trending audio with captions and use Stories to engage with polls or quizzes.
Short, entertaining clips like “home fails,” fast tips, and surprising inspection facts stand out.
TikTok’s algorithm can spread your videos far beyond your follower list.
Keep videos under a minute, hook viewers immediately, and use local hashtags for relevance.
Educational clips, market insights, and pre-listing inspection explainers establish authority.
Realtors and professionals are highly active here, making it ideal for referrals.
Stay professional, add captions, and tag agents or partners to boost engagement.
Don’t overlook your website as a platform. Embedding videos boosts SEO and keeps visitors engaged longer. Use transcripts and detailed descriptions to enhance search engine rankings.
Fellow home inspectors, ever wondered where to post your home inspection videos to get the most eyeballs? Trust me, you’re not alone. Let’s break down the best platforms to share your videos and maximize your reach through effective home inspector marketing.
YouTube: The Big Player
Honestly, if you’re not on YouTube yet, you’re missing out. With over 2.49 billion monthly active users, YouTube is a powerhouse for video content.
It’s the second-largest search engine after Google, making it an ideal place to post your home inspection videos. Plus, YouTube’s algorithm helps your videos get discovered by people who are actively searching for home inspection content.
Pro Tip: Optimize your video titles, descriptions, and tags with relevant keywords to improve your search rankings.
Facebook: The Social Giant
Facebook boasts a staggering 2.9 billion monthly active users, making it another excellent platform for sharing your home inspection videos. The platform’s diverse user base means you can reach a wide audience, from first-time homebuyers to seasoned real estate investors.
Facebook’s algorithm also favors video content, especially live videos, which can boost your engagement rates.Pro Tip: Use Facebook Insights to track your video performance and adjust your strategy accordingly.https://youtu.be/wA0E8N93yGg?rel=0
Download Home Inspections Checklist For Optimizing Your Google Business Profile
Instagram: Visual and Engaging
Instagram is perfect for short, engaging videos. With 2.04 billion monthly active users, it’s a fantastic platform for reaching a younger, visually-oriented audience. Utilize Instagram Stories and Reels to showcase quick inspection tips or highlight interesting finds during your inspections.
The platform’s emphasis on visual content makes it a great place to build your brand.
Pro Tip: Make use of hashtags and geotags to increase the discoverability of your videos.
TikTok: The New Kid on the Block
TikTok might seem like it’s just for dance challenges, but with its rapid growth and 1 billion monthly active users, it’s a platform you can’t ignore.
TikTok’s algorithm is incredibly effective at pushing content to users who are likely to be interested, making it a goldmine for niche content like home inspections.Pro Tip: Keep your videos short and engaging, and don’t be afraid to add a bit of personality or humor.
LinkedIn: Professional Networking
LinkedIn might not be the first platform that comes to mind, but it’s invaluable for reaching a professional audience. With over 900 million users, it’s a great place to share detailed inspection videos and industry insights. LinkedIn’s audience is more likely to be interested in the technical aspects of home inspections, making it ideal for educational content.Pro Tip: Share your videos in relevant LinkedIn groups to reach a targeted audience.
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Your Website: The Home Base
Don’t forget about your own website! Embedding videos on your site can boost your SEO and keep visitors engaged longer. Create a dedicated video section or blog where you regularly post your latest inspection videos. This not only helps with SEO but also provides a centralized place for your audience to find all your content.Pro Tip: Use video transcripts and detailed descriptions to improve your site’s search engine rankings.
Final Thoughts
So, where do you like to post your home inspection videos? Have you found a platform that works best for you? Share your experiences in the comments below. And if you haven’t tried these platforms yet, why not give them a shot? You might be surprised at the results.
It’s Go Time
Ready to take your home inspection videos to the next level? Subscribe to our blog for more tips and tricks on maximizing your video content through strategic home inspector marketing. And hey, if you’ve got any questions or need further advice, don’t hesitate to reach out. We’re all in this together!
Until next time, keep those inspections thorough and those videos engaging!
Are you unsure where to post your home inspection videos to reach the most clients?
Posting in the right places is key to maximizing your visibility and growing your business. We can help you choose the best platforms to get your videos in front of potential clients.
Visit SpeakWithBeth.com for expert advice on video distribution, chat live at HomeInspectorHelp.com for immediate support, or call us at 706-253-2818 to learn how you can expand your reach and attract more clients with strategic video posting.
Don’t wait—start getting maximum exposure for your videos today!