{"id":17001,"date":"2024-08-13T09:11:43","date_gmt":"2024-08-13T09:11:43","guid":{"rendered":"https:\/\/thesavvyinspector.com\/draft\/?p=17001"},"modified":"2024-08-23T14:32:57","modified_gmt":"2024-08-23T14:32:57","slug":"essential-metrics-for-tracking-your-home-inspection-lead-generation-success","status":"publish","type":"post","link":"https:\/\/thesavvyinspector.com\/draft\/essential-metrics-for-tracking-your-home-inspection-lead-generation-success\/","title":{"rendered":"Essential Metrics for Tracking Your Home Inspection Lead Generation Success"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17001\" class=\"elementor elementor-17001\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da04fc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da04fc2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13a2096\" data-id=\"13a2096\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d10214 elementor-widget elementor-widget-heading\" data-id=\"6d10214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Key Takeaways<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d5e8cc elementor-widget elementor-widget-accordion\" data-id=\"1d5e8cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3071\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-3071\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Focus on Key Metrics<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3071\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-3071\"><p><span style=\"font-weight: 400;\">Track essential metrics like Lead Conversion Rate, Cost Per Lead (CPL), Return on Investment (ROI), Customer Acquisition Cost (CAC), and Lifetime Value of a Customer (LTV) to measure the success of your lead generation efforts.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3072\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-3072\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Lead Conversion Rate<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3072\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-3072\"><p><span style=\"font-weight: 400;\">Understand how many leads turn into paying customers to assess the effectiveness of your sales process.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3073\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-3073\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Cost Per Lead (CPL)<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3073\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-3073\"><p><span style=\"font-weight: 400;\">Monitor how much you\u2019re spending to acquire each lead to ensure your marketing efforts are cost-effective.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3074\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-3074\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Return on Investment (ROI)<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3074\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-3074\"><p><span style=\"font-weight: 400;\">Track the profitability of your marketing efforts by comparing your revenue to your marketing costs.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3075\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-3075\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Customer Acquisition Cost (CAC)<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3075\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-3075\"><p><span style=\"font-weight: 400;\">Evaluate the cost of converting a lead into a paying customer to determine if you\u2019re spending efficiently.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3076\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-3076\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Lifetime Value of a Customer (LTV)<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3076\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-3076\"><p><span style=\"font-weight: 400;\">Estimate the total revenue a customer will bring over time to decide how much you can afford to spend on acquiring new clients.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3077\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-3077\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Regular Tracking and Adjustment<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3077\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-3077\"><p><span style=\"font-weight: 400;\">Set benchmarks, track these metrics regularly, identify trends, and adjust your strategies as needed to improve results.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3078\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-3078\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Balance Metrics and Quality<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3078\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-3078\"><p><span style=\"font-weight: 400;\">Ensure a low CPL doesn\u2019t lead to low-quality leads. Focus on metrics that drive quality and conversion.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3079\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-3079\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Human Element<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3079\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-3079\"><p><span style=\"font-weight: 400;\">Remember that each lead is a person with needs. Providing excellent service and building relationships is as important as tracking numbers.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-30710\" class=\"elementor-tab-title\" data-tab=\"10\" role=\"button\" aria-controls=\"elementor-tab-content-30710\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Start Small<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-30710\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"10\" role=\"region\" aria-labelledby=\"elementor-tab-title-30710\"><p><span style=\"font-weight: 400;\">Begin by tracking one or two key metrics, set up a simple system for data collection, and review your metrics regularly to make informed marketing decisions.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0af50d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0af50d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d53fdc0\" data-id=\"d53fdc0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0141e09 elementor-widget elementor-widget-text-editor\" data-id=\"0141e09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Okay, fellow home inspection pros! Ready to dive into the world of metrics and lead generation? Trust me, I know it can feel overwhelming at times. When I first started out, I was so focused on perfecting my inspection skills that I <\/span><span style=\"color: #a61c00;\">completely neglected<\/span><span style=\"font-weight: 400;\"> the business side of things. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Big mistake! But don&#8217;t worry, I&#8217;ve learned a thing or two since then, and I&#8217;m here to share some insights that&#8217;ll help you track your lead generation success like a pro.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cfceab elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cfceab\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-de2b67d\" data-id=\"de2b67d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89eb0e5 elementor-widget elementor-widget-image\" data-id=\"89eb0e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"655\" height=\"1024\" src=\"https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Google-Business-Profile-Set-Up-Checklist-655x1024.jpg\" class=\"attachment-large size-large wp-image-16653\" alt=\"\" srcset=\"https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Google-Business-Profile-Set-Up-Checklist-655x1024.jpg 655w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Google-Business-Profile-Set-Up-Checklist-192x300.jpg 192w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Google-Business-Profile-Set-Up-Checklist-768x1200.jpg 768w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Google-Business-Profile-Set-Up-Checklist-370x578.jpg 370w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Google-Business-Profile-Set-Up-Checklist-642x1003.jpg 642w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Google-Business-Profile-Set-Up-Checklist.jpg 800w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8d9de7b\" data-id=\"8d9de7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-125a9e2 elementor-widget elementor-widget-heading\" data-id=\"125a9e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Download Home Inspections Checklist For Optimizing Your Google Business Profile<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a85bea6 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"a85bea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Lead Magnet \" aria-label=\"Lead Magnet \">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"17001\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"a85bea6\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Now!<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7780f5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7780f5d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0cafd4\" data-id=\"d0cafd4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39f633b elementor-widget elementor-widget-heading\" data-id=\"39f633b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Metrics That Matter\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-774ceb7 elementor-widget elementor-widget-text-editor\" data-id=\"774ceb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let&#8217;s face it, there are a ton of numbers you could be tracking. But who has time for that? Instead, let&#8217;s focus on the metrics that really move the needle for your home inspection business. Here are the <\/span><span style=\"font-weight: 400;\"><span style=\"color: #a61c00;\">essential ones<\/span> <\/span><span style=\"font-weight: 400;\">you should keep an eye on:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feb2c73 elementor-widget elementor-widget-image\" data-id=\"feb2c73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"628\" src=\"https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Essential-Metrics-for-Tracking-Your-Home-Inspection-Lead-Generation-Success-2-1.png\" class=\"attachment-large size-large wp-image-17559\" alt=\"Essential Metrics for Tracking Your Home Inspection Lead Generation Success 2\" srcset=\"https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Essential-Metrics-for-Tracking-Your-Home-Inspection-Lead-Generation-Success-2-1.png 1024w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Essential-Metrics-for-Tracking-Your-Home-Inspection-Lead-Generation-Success-2-1-300x184.png 300w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Essential-Metrics-for-Tracking-Your-Home-Inspection-Lead-Generation-Success-2-1-768x471.png 768w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Essential-Metrics-for-Tracking-Your-Home-Inspection-Lead-Generation-Success-2-1-370x227.png 370w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Essential-Metrics-for-Tracking-Your-Home-Inspection-Lead-Generation-Success-2-1-865x530.png 865w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Essential-Metrics-for-Tracking-Your-Home-Inspection-Lead-Generation-Success-2-1-642x394.png 642w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5848111 elementor-widget elementor-widget-text-editor\" data-id=\"5848111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><b> Lead Conversion Rate<\/b><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d024091 elementor-widget elementor-widget-text-editor\" data-id=\"d024091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is the big one, folks. Your lead conversion rate tells you what percentage of your leads actually <\/span><span style=\"color: #a61c00;\">turn into<\/span><span style=\"font-weight: 400;\"> paying customers. Are you converting 10% of your leads? 20%? 50%? Knowing this number is <\/span><span style=\"color: #a61c00;\">crucial<\/span><span style=\"font-weight: 400;\"> because it helps you understand how effective your sales process is.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85d5736 elementor-widget elementor-widget-text-editor\" data-id=\"85d5736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To <\/span><span style=\"color: #a61c00;\">calculate it<\/span><span style=\"font-weight: 400;\">, just divide the number of converted leads by the total number of leads, then multiply by 100. For example, if you had 100 leads and 20 of them became customers, your conversion rate would be 20%.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa5213b elementor-widget elementor-widget-text-editor\" data-id=\"aa5213b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"2\"><li><b> Cost Per Lead (CPL)<\/b><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf22fc elementor-widget elementor-widget-text-editor\" data-id=\"cdf22fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">How much are you spending <\/span><span style=\"color: #a61c00;\">to get<\/span><span style=\"font-weight: 400;\"> each lead? This is what CPL tells you. It&#8217;s super important because it helps you <\/span><span style=\"color: #a61c00;\">figure out<\/span><span style=\"font-weight: 400;\"> if your marketing efforts are worth the investment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d69b716 elementor-widget elementor-widget-text-editor\" data-id=\"d69b716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To <\/span><span style=\"color: #a61c00;\">calculate CPL<\/span><span style=\"font-weight: 400;\">, take your total marketing spend for a specific period and divide it by the number of leads generated in that same period. For instance, if you spent $1000 on marketing last month and got 50 leads, your CPL would be $20.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1152e elementor-widget elementor-widget-text-editor\" data-id=\"6e1152e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"3\"><li><b> Return on Investment (ROI)<\/b><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23985f3 elementor-widget elementor-widget-text-editor\" data-id=\"23985f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">ROI is the <\/span><span style=\"color: #a61c00;\">holy grail<\/span><span style=\"font-weight: 400;\"> of marketing metrics. It tells you how much money you&#8217;re taking in <\/span><span style=\"color: #a61c00;\">compared to<\/span><span style=\"font-weight: 400;\"> how much you&#8217;re spending on marketing. A positive ROI means you&#8217;re <\/span><span style=\"color: #a61c00;\">making more<\/span><span style=\"font-weight: 400;\"> than you&#8217;re spending \u2013 and that&#8217;s <\/span><span style=\"color: #a61c00;\">exactly<\/span><span style=\"font-weight: 400;\"> what we want!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4fe05f elementor-widget elementor-widget-text-editor\" data-id=\"b4fe05f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To <\/span><span style=\"color: #a61c00;\">calculate<\/span><span style=\"font-weight: 400;\"> ROI, use this formula: (Revenue &#8211; Marketing Cost) \/ Marketing Cost * 100. So, if you spent $1000 on marketing and it generated $5000 in revenue, your ROI would be 400%.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef9bfd elementor-widget elementor-widget-image\" data-id=\"9ef9bfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"628\" src=\"https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Essential-Metrics-for-Tracking-Your-Home-Inspection-Lead-Generation-Success-3-1.png\" class=\"attachment-large size-large wp-image-17561\" alt=\"\" srcset=\"https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Essential-Metrics-for-Tracking-Your-Home-Inspection-Lead-Generation-Success-3-1.png 1024w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Essential-Metrics-for-Tracking-Your-Home-Inspection-Lead-Generation-Success-3-1-300x184.png 300w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Essential-Metrics-for-Tracking-Your-Home-Inspection-Lead-Generation-Success-3-1-768x471.png 768w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Essential-Metrics-for-Tracking-Your-Home-Inspection-Lead-Generation-Success-3-1-370x227.png 370w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Essential-Metrics-for-Tracking-Your-Home-Inspection-Lead-Generation-Success-3-1-865x530.png 865w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Essential-Metrics-for-Tracking-Your-Home-Inspection-Lead-Generation-Success-3-1-642x394.png 642w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb8095 elementor-widget elementor-widget-text-editor\" data-id=\"3bb8095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"4\"><li><b> Customer Acquisition Cost (CAC)<\/b><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a28bd6 elementor-widget elementor-widget-text-editor\" data-id=\"3a28bd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Similar to CPL, but this one looks at the <\/span><span style=\"color: #a61c00;\">cost of acquiring<\/span><span style=\"font-weight: 400;\"> a paying customer, not just a lead. It&#8217;s a great way to see if you&#8217;re spending too much to get new clients.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c56305 elementor-widget elementor-widget-text-editor\" data-id=\"2c56305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To <span style=\"color: #a61c00;\">calculate<\/span><span style=\"font-weight: 400;\"> CAC, divide your total sales and marketing costs by the number of new customers acquired in a given period.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0b4738 elementor-widget elementor-widget-text-editor\" data-id=\"d0b4738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"5\"><li><b> Lifetime Value of a Customer (LTV)<\/b><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9fa60 elementor-widget elementor-widget-text-editor\" data-id=\"fb9fa60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This one&#8217;s a <\/span><span style=\"color: #a61c00;\">game-changer<\/span><span style=\"font-weight: 400;\">. LTV estimates how much revenue a single customer will generate over <\/span><span style=\"color: #a61c00;\">their entire relationship<\/span><span style=\"font-weight: 400;\"> with your business. It helps you understand how much you <\/span><span style=\"color: #a61c00;\">can afford <\/span><span style=\"font-weight: 400;\">to spend on acquiring new customers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-587510e elementor-widget elementor-widget-text-editor\" data-id=\"587510e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Calculating LTV can be a bit complex, but a <\/span><span style=\"color: #a61c00;\">simple formula<\/span><span style=\"font-weight: 400;\"> is (Average Value of a Sale) * (Number of Repeat Transactions) * (Average Retention Time in Months or Years).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f2b293 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f2b293\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62da019\" data-id=\"62da019\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd8ad4d elementor-widget elementor-widget-text-editor\" data-id=\"cd8ad4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\"><strong>Struggling with lead generation?<\/strong> <a href=\"https:\/\/thesavvyinspector.com\/draft\/home-inspection-lead-generation-with-sales-targets-for-success\/\"><span style=\"text-decoration: underline;\">Sync your strategies with sales targets for unbeatable success!<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e49d8c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e49d8c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61a541b\" data-id=\"61a541b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3f643c elementor-widget elementor-widget-heading\" data-id=\"c3f643c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Making Sense of the Numbers\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bd4600 elementor-widget elementor-widget-text-editor\" data-id=\"9bd4600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now, I know what you&#8217;re thinking. &#8220;Great, I&#8217;ve got all these numbers, but what do I do with them?&#8221; Don&#8217;t worry, I&#8217;ve got you covered.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-897fc42 elementor-widget elementor-widget-text-editor\" data-id=\"897fc42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b><i><span style=\"color: #a61c00;\">Here&#8217;s how to put these metrics to work:<\/i><\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-850aec1 elementor-widget elementor-widget-text-editor\" data-id=\"850aec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><b> Set benchmarks:<\/b><span style=\"font-weight: 400;\"> Look at industry standards and your own historical data to set realistic goals for each metric.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb2d63e elementor-widget elementor-widget-text-editor\" data-id=\"bb2d63e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"2\"><li><b> Track regularly:<\/b><span style=\"font-weight: 400;\"> Don&#8217;t just calculate these once and forget about them. Make it a habit to check these metrics monthly or quarterly.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e21c87 elementor-widget elementor-widget-text-editor\" data-id=\"4e21c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"3\"><li><b> Identify trends:<\/b><span style=\"font-weight: 400;\"> Are your numbers improving over time? If not, it&#8217;s time to investigate why and make some changes.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f0d377 elementor-widget elementor-widget-text-editor\" data-id=\"4f0d377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"4\"><li><b> Experiment and adjust:<\/b><span style=\"font-weight: 400;\"> Try different marketing strategies and see how they impact your metrics. Double down on what works and ditch what doesn&#8217;t.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8121b7 elementor-widget elementor-widget-text-editor\" data-id=\"b8121b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"5\"><li><b> Balance the metrics:<\/b><span style=\"font-weight: 400;\"> Remember, these metrics work together. A low CPL is great, but not if it results in poor-quality leads that never convert.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e2cbfb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e2cbfb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f9781f\" data-id=\"6f9781f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16e4352 elementor-widget elementor-widget-heading\" data-id=\"16e4352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Human Side of Metrics\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f113703 elementor-widget elementor-widget-text-editor\" data-id=\"f113703\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now, let&#8217;s get real for a second. All these numbers are important, but they&#8217;re not everything. At the end of the day, we&#8217;re in a people business. Each lead represents a real person with real needs. So while you&#8217;re <\/span><span style=\"color: #a61c00;\">crunching the numbers<\/span><span style=\"font-weight: 400;\">, don&#8217;t forget to focus on providing excellent service and building genuine relationships.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b4369 elementor-widget elementor-widget-text-editor\" data-id=\"a3b4369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I remember when I first started tracking these metrics, I got so caught up in the numbers that I forgot why I became a home inspector in the first place \u2013 to help people make informed decisions about their homes. Don&#8217;t fall into that trap!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13f200a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13f200a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e89620\" data-id=\"3e89620\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33c0231 elementor-widget elementor-widget-image\" data-id=\"33c0231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/lp.constantcontactpages.com\/sl\/PmkI6Zb\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"220\" src=\"https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Checklist-For-Optimizing-Your-Google-Business-Profile-1.png\" class=\"attachment-large size-large wp-image-17579\" alt=\"\" srcset=\"https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Checklist-For-Optimizing-Your-Google-Business-Profile-1.png 1000w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Checklist-For-Optimizing-Your-Google-Business-Profile-1-300x66.png 300w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Checklist-For-Optimizing-Your-Google-Business-Profile-1-768x169.png 768w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Checklist-For-Optimizing-Your-Google-Business-Profile-1-370x81.png 370w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Checklist-For-Optimizing-Your-Google-Business-Profile-1-865x190.png 865w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Checklist-For-Optimizing-Your-Google-Business-Profile-1-642x141.png 642w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Checklist-For-Optimizing-Your-Google-Business-Profile-1-996x220.png 996w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2910cf elementor-section-content-middle elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2910cf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e34a9d\" data-id=\"3e34a9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9bd64c elementor-widget elementor-widget-image\" data-id=\"f9bd64c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"420\" src=\"https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Newsletter-Signup-1.png\" class=\"attachment-large size-large wp-image-17197\" alt=\"\" srcset=\"https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Newsletter-Signup-1.png 300w, https:\/\/thesavvyinspector.com\/draft\/wp-content\/uploads\/2024\/08\/Newsletter-Signup-1-214x300.png 214w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f630dc6\" data-id=\"f630dc6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd628d6 elementor-widget elementor-widget-heading\" data-id=\"bd628d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Join the Success Train: Subscribe for Success!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d54c5a elementor-widget elementor-widget-text-editor\" data-id=\"9d54c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Join our weekly newsletter for exclusive insights and expert tips tailored to elevate your home inspection business. Start your journey towards optimized performance now!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ecbe3 elementor-widget elementor-widget-button\" data-id=\"38ecbe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/lp.constantcontactpages.com\/sl\/z9pmdHl\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign Up Now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39cc80d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39cc80d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3704329\" data-id=\"3704329\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40cfb35 elementor-widget elementor-widget-heading\" data-id=\"40cfb35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Your Turn to Take Action\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7144559 elementor-widget elementor-widget-text-editor\" data-id=\"7144559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So, what do you think? Are you ready to start tracking these metrics and supercharge your lead-generation efforts? <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8275ba4 elementor-widget elementor-widget-text-editor\" data-id=\"8275ba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Here&#8217;s what I want you to do:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed51bb7 elementor-widget elementor-widget-text-editor\" data-id=\"ed51bb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><span style=\"font-weight: 400;\"> Choose one or two metrics to start with. Don&#8217;t overwhelm yourself by trying to track everything at once.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f8932c elementor-widget elementor-widget-text-editor\" data-id=\"0f8932c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"2\"><li><span style=\"font-weight: 400;\"> Set up a simple spreadsheet or use a CRM to start collecting data.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e457d3 elementor-widget elementor-widget-text-editor\" data-id=\"7e457d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"3\"><li><span style=\"font-weight: 400;\"> Set a reminder to review your metrics regularly.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a2996 elementor-widget elementor-widget-text-editor\" data-id=\"c0a2996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"4\"><li><span style=\"font-weight: 400;\"> Most importantly, use what you learn to make informed decisions about your marketing strategy.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-644b05b elementor-widget elementor-widget-text-editor\" data-id=\"644b05b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Remember, the goal isn&#8217;t just to have good numbers \u2013 it&#8217;s to grow your business and serve your clients better. So keep that in mind as you dive into the world of metrics.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8d105 elementor-widget elementor-widget-text-editor\" data-id=\"8b8d105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Have you had any experiences with tracking these metrics? Any tips or challenges you want to share? <\/span><span style=\"color: #a61c00;\">Drop a comment below<\/span><span style=\"font-weight: 400;\"> \u2013 I&#8217;d love to hear from you!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a0aaf elementor-widget elementor-widget-text-editor\" data-id=\"93a0aaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And hey, if you found this helpful, why not share it with a fellow home inspector? We&#8217;re all in this together, after all!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Focus on Key Metrics Track essential metrics like Lead Conversion Rate, Cost Per Lead (CPL), Return on Investment (ROI), Customer Acquisition Cost (CAC), and Lifetime Value of a Customer (LTV) to measure the success of your lead generation efforts. Lead Conversion Rate Understand how many leads turn into paying customers to assess the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":17558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,210],"tags":[],"class_list":["post-17001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","category-marketing-product-sales"],"_links":{"self":[{"href":"https:\/\/thesavvyinspector.com\/draft\/wp-json\/wp\/v2\/posts\/17001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesavvyinspector.com\/draft\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesavvyinspector.com\/draft\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesavvyinspector.com\/draft\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thesavvyinspector.com\/draft\/wp-json\/wp\/v2\/comments?post=17001"}],"version-history":[{"count":37,"href":"https:\/\/thesavvyinspector.com\/draft\/wp-json\/wp\/v2\/posts\/17001\/revisions"}],"predecessor-version":[{"id":17753,"href":"https:\/\/thesavvyinspector.com\/draft\/wp-json\/wp\/v2\/posts\/17001\/revisions\/17753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesavvyinspector.com\/draft\/wp-json\/wp\/v2\/media\/17558"}],"wp:attachment":[{"href":"https:\/\/thesavvyinspector.com\/draft\/wp-json\/wp\/v2\/media?parent=17001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesavvyinspector.com\/draft\/wp-json\/wp\/v2\/categories?post=17001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesavvyinspector.com\/draft\/wp-json\/wp\/v2\/tags?post=17001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}