Updated: October 3, 2025
Share what only a trained eye would notice, like a hidden crack or mold issue. It makes homeowners realize why inspections matter.
Post short, practical videos showing quick safety checks or maintenance tips. These are easy to watch, helpful, and highly shareable.
Turn seasonal reminders into fun, interactive posts with side-by-side photos. This sparks comments and increases engagement.
Debunk common myths about home inspections, like the misconception that inspectors “pass or fail” homes. Educating your audience builds trust and establishes you as a credible resource.
- Use a strong profile picture, provide business details, and post regularly (3-4 times a week).
Did you know Facebook is still the number one social media platform for homeowners, with over seventy percent checking it daily? That means the families, buyers, and Realtors you want to work with are already scrolling — the only question is whether they’re seeing your business or your competitor’s. If you’re not posting the right kind of content, you’re invisible to the very people who could be booking your next inspection.
The problem is, most inspectors either don’t post at all, or they throw up random content that falls flat. A blurry photo of a toolbox or a generic “Call us today!” post won’t stop anyone from scrolling. To actually get noticed, you need posts that make people pause, engage, and start seeing you as the trusted expert.
That’s why we’ve put together five powerful Facebook post ideas designed specifically for home inspectors. These aren’t complicated marketing tactics — they’re simple, practical posts you can create today that will build trust, show your expertise, and generate conversations with future clients. Let’s dive in.
1. The Inspector’s Secret Reveal
Homebuyers think they’re pretty good at spotting problems during a showing — until you show them what they would have missed. That’s why the “Secret Reveal” post is so powerful. It pulls back the curtain on the things only a trained inspector’s eye can catch, making your audience think: “Wow, I would have never seen that.”
Example Post:
Share a photo of something small but costly, like a hairline crack in the foundation, a furnace vent leaking carbon monoxide, or a hidden water stain behind a cabinet.
Write a caption like:
“Would you have spotted this during a walk-through? This tiny crack could have cost the buyer thousands.”
How to post it?
Snap a clear, close-up photo on site (never include client info or addresses).
Keep your caption short, one sentence to explain what it is, one to ask a question.
End with something engaging: “Have you ever seen this in a home? Comment below.”
Why It Works:
This type of post mixes curiosity with authority. Curiosity makes people stop scrolling (“What is that?”), while authority reminds them why they need you on their team. It positions you as the expert without being pushy, and it sparks comments, which boosts reach on Facebook.
2. The 60-Second Fix
Everyone’s busy, and nobody wants to read long lectures about home maintenance on Facebook. That’s where the “60-Second Fix” comes in. Short, helpful videos get attention fast because they give homeowners something valuable they can actually use right away. Plus, videos are favored by Facebook’s algorithm, which means more people will see your post.
Example Post: Record yourself on your phone showing a quick safety check, tool demo, or maintenance task. Keep it simple:
“Here’s how to test if your smoke alarm works — it takes less than five seconds.”
“Want to save hundreds on energy bills? Flip this one switch on your water heater.”
“This tool costs under $20, but it can prevent thousands in water damage.”
How to Post It:
Use your phone — no fancy gear needed. Shoot in good light, keep it steady, and make sure your voice is clear.
Keep the video short, ideally 30–60 seconds.
Add a short caption that explains the tip and invites engagement. Example: “Quick fix, big impact, have you tried this before?”
Always include a call-to-action at the end of the video: “If you found this useful, share it so your friends can use it too!”
Why It Works: Video content gets up to 10x more engagement than static text posts. The “60-Second Fix” makes you look like the helpful pro, not just a salesperson. When people see you giving away free, practical advice, they’re more likely to remember you and trust you when it’s time to book an inspection.
3. The "Meet the Inspector" Behind-the-Scenes
People buy from people, not faceless businesses. Give your followers a peek behind the curtain! Share a photo of yourself on the job, maybe scaling a roof or crawling through a tight space.
Caption it with something like, “Just another day at the office! 🏠🔍 Ever wonder what it’s like to be a home inspector? Ask me anything in the comments!”
4. The “This or That?” Poll
Seasonal checklists are helpful, but let’s be honest, they usually read like homework, and nobody logs onto Facebook looking for more chores. Instead of posting a boring list of “clean gutters, check smoke alarms, service HVAC,” turn that same content into something fun and interactive: a quick “This or That?” poll.
Example Post: Post two side-by-side photos related to the season:
A sparkling clean gutter vs. one overflowing with leaves.
A cozy living room with a safe fireplace vs. a chimney clogged with soot.
A furnace running smoothly vs. a dusty, neglected one.
Caption it with something playful like:
“Which would you rather deal with this fall, A or B? Comment below!”
How to Post It:
Use your own inspection photos when possible (never revealing client info). If not, stock photos work fine.
Place them side-by-side with a simple “A” and “B” label.
Keep your caption short — the goal is to get people to comment quickly.
End with an invite: “Tell us below and tag a friend who needs this reminder!”
Why It Works:
Facebook rewards posts that get comments, and polls are one of the fastest ways to spark conversation. Instead of scrolling past your “to-do list,” people pause, laugh, and pick a side. Plus, it gives you the chance to slide in seasonal maintenance advice without sounding like a lecture.
5. The "Inspection Myth-Buster" Educator
There are tons of misconceptions about home inspections out there. Why not tackle them head-on? Create a series of posts that debunk common myths about your industry.
Try something like: “Myth: Home inspectors will pass or fail a house.
Truth: We don’t pass or fail homes! We provide detailed reports on the home’s condition to help you make informed decisions.
What other inspection myths have you heard? Let’s bust ’em together!”
Remember, the key to Facebook success is engagement. Don’t just post and ghost – stick around to respond to comments, answer questions, and keep the conversation flowing. And hey, don’t be afraid to let your personality shine through. After all, you’re not just selling inspections, you’re building relationships!
So, which of these post ideas are you excited to try first? Got any other creative ideas up your sleeve? Share ’em in the comments – let’s brainstorm together!
Are you looking to boost your home inspection business with Facebook but unsure what to post?
The right content can increase your visibility and attract more clients. We can guide you on the top five Facebook posts that will help you grow your business.
Visit SpeakWithBeth.com for expert social media strategies, chat live at HomeInspectorHelp.com for immediate advice, or call us at 706-253-2818 to learn how you can leverage Facebook to boost your home inspection business.
