Creating simple videos doesn’t require fancy gear — just your phone and a clear message. Home inspectors can use short, focused clips to build trust, attract homebuyers, and increase bookings. These three beginner-friendly video tips help inspectors stand out online and turn viewers into paying clients.
Published: November 24, 2025
You don’t need pro equipment — just your voice and your phone. Hearing you explain inspection topics helps buyers feel comfortable and confident choosing you.
Thirty to ninety seconds is the sweet spot. Pick one topic, share the problem homeowners face, explain how you solve it, and end with a clear call-to-action.
Post your clips on Google Business Profile, your website, Facebook, Instagram, and in your emails. Even one video a month boosts visibility and credibility.
You don’t need polished, Hollywood-style content. Simple, regular videos help you stand out, attract more referrals, and get chosen faster by buyers and Realtors.
Think making videos for your business is too hard? Too expensive? Or something only pros can do?
Here’s the truth: if you can speak, you can make videos that help you book more inspections. You don’t need fancy equipment, a film crew, or Hollywood editing. You just need your phone, your voice, and a clear message.
Here are three tips every inspector can use to create simple, effective videos that get you more calls and more jobs.
🎥 Tip 1: Use Your Voice to Build Trust
Clients don’t just hire an inspector — they hire someone they feel comfortable with. Text on a website can’t do that alone, but hearing you explain things in your own words can. Your voice shows confidence, personality, and professionalism.
How to do it right:
Record a short introduction video: “Hi, I’m John Smith, your local inspector. Here’s what makes my inspections different…”
Use a calm, friendly tone — talk like you’re explaining things to a client at a walkthrough.
Share why clients should feel safe with you (experience, certifications, or how many inspections you’ve done).
Pro Tip for Inspectors: Clients often say, “I felt like I knew you before we met.” That’s the power of hearing your voice before they ever call.
📌 Example: An inspector in Florida posted a simple video of himself walking through a kitchen, pointing out one inspection tip. Within two weeks, it became his most-viewed post on Google Business Profile — and it led directly to two new bookings.
🎥 Tip 2: Keep It Short and Focused
Attention spans are short. Long videos often get skipped. Brief, clear clips get watched and remembered. The sweet spot? Thirty to ninety seconds.
How to do it right:
Pick one topic per video. Don’t try to explain everything.
Start with the problem your client has. Example: “Buying a home is stressful — you don’t want to miss hidden issues.”
Quickly explain how you solve it. Example: “That’s why I check the roof, HVAC, and major systems during every inspection.”
End with a direct call-to-action: “Call today to schedule your inspection.”
Content ideas you can film right now:
“3 Most Common Issues Found in Home Inspections”
“What Happens During a Buyer’s Inspection”
“Why Pre-Listing Inspections Save You Money”
📌 Example: An inspector in Texas recorded a 60-second “Why Pre-Listing Inspections Matter” video on his phone and posted it to Facebook and GBP. Within days, two Realtors shared it — one started sending him referrals.
🎥 Tip 3: Post Where Clients Are Looking
Even the best video won’t help if no one sees it. The good news? You don’t need to post everywhere — just where your future clients are searching.
Where to post for inspectors:
Google Business Profile (GBP): Videos show up in local searches and build instant trust.
Your website: Place a short intro video on your homepage or service pages.
Social media: Facebook and Instagram work well for buyers and sellers. LinkedIn works well for connecting with Realtors.
Email: Add a video link to your email signature or drip campaigns.
Content ideas you can film right now:
“3 Most Common Issues Found in Home Inspections”
“What Happens During a Buyer’s Inspection”
“Why Pre-Listing Inspections Save You Money”
Pro Tip for Inspectors: Consistency matters more than perfection. One new video each month is better than making one polished video and never posting again.
📌 Example: An inspector in Dallas uploaded a 45-second “What Happens During an Inspection” video to his Google Business Profile. It started showing up when people searched “home inspector near me” — and he booked three new jobs the first week.
The Bottom Line: Videos Don’t Need to Be Perfect to Work
You don’t need fancy gear or professional editing. Just three simple steps:
Speak in your own voice to build trust.
Keep videos short and focused.
Post them where clients are already looking.
Videos don’t need to be perfect — they need to be personal. That’s what helps you stand out from your competitors and get chosen first.
👉 Want videos that bring you more calls, referrals, and booked jobs?
👉 Want videos that bring you more calls, referrals, and booked jobs? At HIH, we don’t just build websites — we build inspection businesses. And we only work with one inspector per area.
